I get it.
You mean business.
And so do I.
So should your copy.
Copywriting is not just strings of words tied up together to look grandiose. It is wordplay combined with data, research, brand narratives, psychology, and BLOOD.
Kidding on the last part of course. Unless you’re a writer like myself who needs to open a vein and bleed from time to time just to find the right words.
I’m assuming you’re here because you need copy. I mean, why else would you be here, right?
I can help you with:
- Web copy and content
- Product description (e-commerce & labels)
- Landing pages and DR sales copy
- Ads (Adwords and Facebook)
- Media kits and brand identity
- Copy and design creative concepts
Question. How does your copy sound in your head?
Screeching or calming like the stridulating sound of crickets against the gentle wind floating through a mossy green forest?
Or bold, edgy and unforgiving like what I have here for About The Brew from OZ? —>
Whatever is your authentic brand style, I can align my copy strategy with that.
You want to get noticed?
Win someone’s heart?
Not sound like everyone else?
Then I might be gal for that.
My approach is a combination of brand-centric writing style, market research and literary devices.
You’ll get relatable, impactful and creative copy that drive results. I use creative concepts, data, caffeine, and the art of storytelling to power up my work. I’ll also be silently stalking your competitions. Hush.
Handmade (LOL!) and raised in the Philippines. It was an ambition of mine to become a writer. Never thought I’d be one. I started my writing career in 2011, writing articles and blogs. In 2013, a kind writer gave me a chance in his IT company where he trained me how to write copy. That was when my focus shifted and fast-forward, here I am.
Over the years, I’ve worked with businesses and brands of all sizes, across industries and niches.
Vergielyn according to Carina Menzies, CEO of Everyday Minerals
Vergielyn writes with an insider’s perspective. She offers the tradition of great storytelling, always filled with new information that is beneficial to our readers.
Okey, so this is how it works
Let’s have a phone call or meet me for coffee. I’m a caramel macchiato kind of girl. Let’s talk see if my skills and writing style fit what you’re looking for.
Test the waters first. We’ll do a quick test project. See from there if you like my writing style, voice and copy approach. If not…then…well…*sighs*. Life I guess. *shrugs*. If I got it then Yeyyy! Onto the next step.
Sign a contract and pay the non-refundable 50% upfront payment from your overall project’s quote.
Answer your project’s questionnaires. This will help me understand more about your business, the project, your goals, brand narratives and other crucial details.
Review your drafts. See if we’re in the right direction. I use the 10-50-99 progress process.
Approve final copy. I’ll be sending you all your copy. Max of 3 free revisions. Most of the time it typically takes 1 round of revision.
Check sanity. We did it! Now off you go, conquer the world. Stay sane!
Wai..waii…waitttttt! Don’t contact me yet.
So here’s the bitter truth.
I am more than confident that my skills can bring impact and value to your business. But let us first recognize all the moving pieces that work to bring money to your business. Before we spend time, energy and neurons on your copy project, here are some suggestions.
- Your product delivers its promise so as your copywriter I’m not lying to your people with overly hyped superlatives
- Your visuals align with your marketing / ad campaign if you’re running one.
- You’ve got a solid team that knows what they’re doing.
- You’re willing to brief me about the project and answer my questionnaires, my emails and scheduled phone calls so we are both on the same page.
Now, if you think you can deliver those bullets above, you can finally contact me.
No Vergielyn, sell me this (imaginary) pen first
Okey, think of a pen…any pen. Even the ugliest one you could imagine.
I’m handing it to you now. There you go.
Just pay me what you can in a week’s time. My only request to you is you use this pen at least once a day, writing a 2-line sentence.
Even blah blah blahs will do. If you find yourself hating your life for having this pen, simply mail it back to me. I’ll send you a $5 Starbucks gift card for the trouble.
Fine print. I have to receive the pen first before I send you that gift card.
Sold? Now that you have it, would you use that (imaginary) pen to sign a contract with me?
Not ready to hire? That’s completely OK.
How about we be friends via e-mail? You know how people used to send real messages to each other back then? Let’s do that. You can contact me at firstname.lastname@example.org